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Napa Valley Vintners Encourage Other Groups to Join Their Fight to...

At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s environment of social media marketing and communication.

Engaging Consumers with Digital Tools in Today’s Experience Economy

Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize and offer extraordinary and memorable events for their customers.

Making the Most of Instagram

Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than...

The Consumer Voice in Your Content Marketing

These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services...

Wine Women Hosts Advanced Social Media Marketing Strategy & Tactics at...

Sonoma, California | October 5, 2017: WINE WOMEN hosts the next installment of its Fall Marketing Series on October 17th at Buena Vista Winery...

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social...

“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about...

Wine Industry Has Yet to Embrace Full Potential of Social Media...

There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business. But if you ask some experts about the wine industry’s utilization of contemporary media platforms, many will opine privately and publicly that there’s lots of room for improvement.

How to Repurpose Every Piece of Content You Produce and Make...

By Michele Peterson Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears...

Afternoon Brief, Nov. 25

Trending Story: Proposed Federal Budget Raises Concerns About Excise Taxes on Wine When talks resume in January on the presidents 2014 budget proposal, there are some...

Afternoon Brief, Oct. 31

Trending Story: Ardagh Restructures Proposed Acquisition of Verallia Ardagh is in the process of restructuring its proposed acquisition of the Verallia North America (VNA) business by selling,...

Tom Wark: The First Wine Muckraker

“My first encounter with wine,” laughs wine blogger and public relations expert Tom Wark, “was when I climbed up in my parents’ pantry, attempted...

Spotlight: Winery Advisor

Printable PDF Version Increasing Your Online Presence and Growing Sales 46 minutes a day! According to statistics, this is the average amount of time that a...

Does Social Networking Sell Wine? Yes!

It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their...