Napa Valley Vintners
Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules
At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s...
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Engaging Consumers with Digital Tools in Today's Experience Economy
Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize...
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Making the Most of Instagram
Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than twice the size of Twitter. They say a picture is worth a thousand words...
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The Consumer Voice in Your Content Marketing
These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services they can expect. It’s not always easy to...
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Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media
“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”
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Wine Industry Has Yet to Embrace Full Potential of Social Media Marketing
There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business. But if you ask some experts...
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Afternoon Brief, Nov. 25
Trending Story: Proposed Federal Budget Raises Concerns About Excise Taxes on Wine When talks resume in January on the presidents 2014 budget proposal, there are some in the industry who fear that an excise...
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Afternoon Brief, Oct. 31
Trending Story: Ardagh Restructures Proposed Acquisition of Verallia Ardagh is in the process of restructuring its proposed acquisition of the Verallia North America (VNA) business by selling, contingent...
Tom Wark - wine muckraker
Tom Wark: The First Wine Muckraker
Tom Wark “My first encounter with wine,” laughs wine blogger and public relations expert Tom Wark, “was when I climbed up in my parents’ pantry, attempted to pull down a jug of wine and broke it all over...
Spotlight: Winery Advisor
Printable PDF Version Spotlight - Winery Advisor Increasing Your Online Presence and Growing Sales 46 minutes a day! According to statistics, this is the average amount of time that a typical Facebook...
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