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Afternoon Brief: October 8

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Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...

Harvest 2018 Comes to a Close in Paso Robles

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The 2018 vintage is looking to be a “seminal” year, say growers and winemakers. Nov. 14, 2018 (Paso Robles, Calif.) – Solterra Strategies, a boutique...