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The Weed and Booze Battle

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Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of...

All Tiers Need to Listen Up!

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Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they...

The Myth of the Producer Ride Along

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It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team...

3 Adult Beverage Trends to Expect in 2017

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I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...

Distributor Consolidation

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2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...

5 Cannot Miss Tricks to Help 2016 Finish Strong

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Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is...

This is a good time to be an independent retailer

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I get emails all the time from retailers who are beside themselves with the big box movement. I also get calls from frantic retailers...

Seeing the AdultBev Forrest Through the Trees

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In Chicago, the best city on Earth, we are hosting the National Restaurant Show this week. The NRA show, as it is so weirdly...

How Can a Small Brand Compete?

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I spent the last week listening to CMO’s and brand managers from the suppliers side speak of brand extension, growth, millennial marketing, and off...

Omni-Channel Selling Matters for the AdultBev Game

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If you are a regular reader of my column you can probably conclude that my desire to help brands and retailers is the overarching...

Being Small Can Be a Benefit

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There is a funny thing about travel. Travel makes you see the world through a lens that is much bigger than what you are used...

Three Top Ways to Pick a New Market to Enter

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When I speak at conferences and consult with new and old brands, I get the same question asked all the time. Different people ask...
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