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Afternoon Brief: October 8

Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...

Napa Valley Plays a “Starring” Role in ‘Wine Country,’ the Movie

May 10, 2019, Napa, CA – “Wine Country,” the movie, debuts on Netflix on May 10, 2019. The American comedy, filmed in Napa Valley...

Mystery Shoppers Visit Quintessa

Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted...

3rd Annual CampoVelo Scheduled for April 26 – 28, 2019

Three Days of World Class Cycling, Cuisine, and Libations in Napa Valley, CA                      Clif Bar & Company returns as title sponsor Chef Chris Cosentino gathers cyclist,...

Afternoon Brief, August 26

Most wineries not insured for quake losses: Napa and Sonoma winemakers on Monday assessed the toll of the American Canyon earthquake, which could saddle wineries with costly losses because most are not insured for quake damage...