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Denise Gardner tells the story of waiting to check out recently at the neighborhood grocery store in suburban Philadelphia, watching those in line ahead of her pick up and purchase local wines. “I’ve never had that experience in Pennsylvania before,” she says, “and I was just standing there thinking, 'wow, this is really a change, this is really something different.'"
The reality is that the clientele remains largely in the dark about what to expect, despite a significant uptick since 2010 in the number of producers making premium wines. While the industry itself grapples with its direction: largely sweet wines vs. dry wines and a focus on events vs. a priority on the wines.