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Paul Mabray Presents at Wine Women’s “DTC and The Digital Marketing...

Sonoma, California | October 31, 2017: WINE WOMEN hosts the next installment of its Fall Marketing Series with a luncheon at Raymond Vineyards in...

LIVE Webinar: “Attract Media Attention (No Potions Necessary)”

Attracting media attention is a crucial strategy for increasing your brand awareness… but where do you find time and talent to devote to media?...

Afternoon Brief, August 11

Subscribe to the Afternoon Brief   Trending Story: Napa Winery Files Lawsuit Against Former Employees for Allegedly Stealing Company Data A Napa Valley winery is suing...

Afternoon Brief, February 17

Strong Competition in Wine Sales Will Increase: The 2017 Wine Business Monthly rankings are out, and the results highlight what everyone in the wine business already knows: The competition in the world of wine sales is staggering...

Afternoon Brief, December 15

Winery Social Media Software VinTank Returns Under Avero Ownership: Five months since the shuttering of a Napa Valley-based VinTank software service that helped pioneer winery social media management, it's back under new ownership, a New York-based company that helps thousands of restaurants nationwide manage operations...

Afternoon Brief, September 26

Harvest Fair Awards Gala Names Coveted Sweepstakes Winners: Family-owned wineries - both large and small - won the coveted sweepstakes awards Sunday at the Sonoma County Harvest Fair Awards Gala...

Wine Women Welcomes Paul Mabray as Guest Speaker on October 4th...

Napa, California | September 26, 2016: WINE WOMEN, a new, nonprofit professional trade organization focused on advancing women’s careers in the wine industry by...

Afternoon Brief, September 6

Margrit Biever Mondavi Dies at Age 91: Margrit Mondavi of Napa Valley, widow to Robert G. Mondavi and pioneer of the modern-day California wine industry bringing art and culture to the industry, died today...

Afternoon Brief, July 27

People Spend as Much on Legal Weed as They Do on Alcohol: Consumers are reaching for cannabis nearly as often as they are for a can of beer, a new report has found...

Wine Industry Has Yet to Embrace Full Potential of Social Media...

There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business. But if you ask some experts about the wine industry’s utilization of contemporary media platforms, many will opine privately and publicly that there’s lots of room for improvement.

Afternoon Brief, April 3

Subscribe to the Afternoon Brief Trending Story: Can Bordeaux Woo Back Americans? Bordeaux hopes to woo back the US market, thanks, in part, to the strength of...

Industry Entrepreneur Paul Mabray Reflects on W2O’s Acquisition of VinTank

Paul Mabray’s mantra for the wine industry has consistently been “in a world with infinite wine choices, the only differentiator is service.”

W2O Group Acquires VinTank Social Engagement & CRM Platform to Focus...

San Francisco, March 25, 2015 – W2O Group announced today that it has acquired VinTank, a social engagement and customer relationship management (CRM) platform,...

Silicon Valley Bank Foresees Breakout Year Ahead for US Fine Wine...

Silicon Valley Bank, a leading provider of commercial banking services to the innovation sector and the wine industry, releases its Annual State of the Wine Industry Report in a live broadcast from the SVB TV studio today.

Technology Plays Pivotal Role in Direct to Consumer Communication Strategy

In a world of consumer choices that include wineries in every state and a dizzying array of online wine options, it’s never been more important to figure out what makes your customers tick and how to get them from sipping and swirling to purchase.