Tag: Paul Mabray
Making Big Data Work for Wine
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.
Afternoon Brief, October 15
Wine Supply Is Hitting a Tipping Point: I've been pointing out the slowdown in the growth rate of consumer demand by volume for some time now. We are still growing, but the growth rate is slowing, particularly when looking at volume...
Afternoon Brief, August 22
Napa Wine M&A Market Remains 'Robust' Despite Rising Vineyard, Grape Prices: Vineyard values and grape prices continue to hit new highs in Napa County, but the ongoing thirst for prime wines from the region continues to propel acquisitions of brands and properties that can put the Napa name on the bottle ...
Afternoon Brief, May 30
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Trending Story:
Cult Cabs: Why Screaming Eagle Fetches Top Dollar
The shock lingered with the crowd under the white tent...
Paul Mabray Presents at Wine Women’s “DTC and The Digital Marketing...
Sonoma, California | October 31, 2017: WINE WOMEN hosts the next installment of its Fall Marketing Series with a luncheon at Raymond Vineyards in...
DTC & The Digital Marketing Forecast for 2018
Our Fall Marketing Series wraps up with guest speaker Paul Mabray, digital wine marketing super hero* (see below). If you're curious where digital marketing...
LIVE Webinar: “Attract Media Attention (No Potions Necessary)”
Attracting media attention is a crucial strategy for increasing your brand awareness… but where do you find time and talent to devote to media?...
Afternoon Brief, August 11
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Trending Story:
Napa Winery Files Lawsuit Against Former Employees for Allegedly Stealing Company Data
A Napa Valley winery is suing...
Afternoon Brief, February 17
Strong Competition in Wine Sales Will Increase: The 2017 Wine Business Monthly rankings are out, and the results highlight what everyone in the wine business already knows: The competition in the world of wine sales is staggering...
Afternoon Brief, December 15
Winery Social Media Software VinTank Returns Under Avero Ownership: Five months since the shuttering of a Napa Valley-based VinTank software service that helped pioneer winery social media management, it's back under new ownership, a New York-based company that helps thousands of restaurants nationwide manage operations...
Afternoon Brief, September 26
Harvest Fair Awards Gala Names Coveted Sweepstakes Winners: Family-owned wineries - both large and small - won the coveted sweepstakes awards Sunday at the Sonoma County Harvest Fair Awards Gala...
Wine Women Welcomes Paul Mabray as Guest Speaker on October 4th...
Napa, California | September 26, 2016: WINE WOMEN, a new, nonprofit professional trade organization focused on advancing women’s careers in the wine industry by...
Afternoon Brief, September 6
Margrit Biever Mondavi Dies at Age 91: Margrit Mondavi of Napa Valley, widow to Robert G. Mondavi and pioneer of the modern-day California wine industry bringing art and culture to the industry, died today...
Afternoon Brief, July 27
People Spend as Much on Legal Weed as They Do on Alcohol: Consumers are reaching for cannabis nearly as often as they are for a can of beer, a new report has found...
Wine Industry Has Yet to Embrace Full Potential of Social Media...
There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business. But if you ask some experts about the wine industry’s utilization of contemporary media platforms, many will opine privately and publicly that there’s lots of room for improvement.
