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Crafting a Digital Marketing Scorecard for the US Wine Industry

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Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Afternoon Brief, April 10

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Majestic Wine to buy online retailer Naked Wines: Majestic Wine is to buy online rival Naked Wines for 70m GBP in a deal that puts the web retailer's founder, Rowan Gormley, in charge...

Afternoon Brief, November 18

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Winemaker Without Vines in View as Treasury Emulates Coke: Many vintners would love to own enough wine country to cover Manhattan twice over. Not Treasury Wine Estates, maker of $850-a-bottle Penfolds Grange...

Afternoon Brief: November 7

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And the best wine retailer in America is?: In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer in U.S. is, and should distributor X and supplier Y sell their wines/ spirits/crafts there?...

Afternoon Brief, November 5

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New research predicts California droughts will worsen: Future droughts in California are likely to bite deeper and last longer than the one now gripping the state, according to new research into the potential effects of climate change...

Afternoon Brief, August 25

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Scientists: Napa quake should be a ‘wake-up call’: The earthquake that struck Napa County early Sunday could have been much larger, scientists said, given the track record of the fault that most likely caused the shaking...
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