Tag: Millennials

Navigating the Changing Landscape of Wine Publicity: Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show...

Is Sonoma Reaching 'Peak Wine'? : Wine industry growth has been a rocket for 20 years, its trend line drawn like a mountain incline on U.S. industry graphs. Since 1993, when 370 million gallons of wine were consumed in America, consumption has...

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts: The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry...

California Gold Goes Global: According to Liv-ex, the wider world is waking up to California ...

French ministers' plans to require bigger health warnings on bottles of wine have provoked a furious response from leading chateaux, which say the move would damage 'the soul of France' and turn wine into a 'criminal product'...

Hybrid grapes don't get much love. France bans them in classified wines, except for Baco Noir in Armagnac distillation. Austria permits their use in the making and selling Uhudler wines in Sudburgenland but affords them the lowest labeling standard - Wein (formerly Tafelwein). In the United States, despite all the cold winters these grapes hardily endure, they dont always receive the warmest welcome among wine buyers...

 (Napa, CA) - Atlas Wine Co.’s four-point approach to reaching millennial wine buyers is a combination of TRANSPARENCY, AUTHENTICITY, INNOVATION & FUN. Reaching the millennial...

Francis Ford Coppola Winery Acquires Silverwood Vineyard in Pine Mountain-Cloverdale Peak Appellation The purchase includes the 13-acre Silverwood Vineyard, an ultra-premium Cabernet Sauvignon and Malbec producing vineyard whose fruit has contributed to Coppola's highly-acclaimed flagship Archimedes wine for several vintages...

If you want a sense of the enormous influence of millennials, just take a look at the stats. Millennials, the largest generation in America, are expected to spend 200 billion dollars in 2017. They account for 11.6 million households with kids, and they are the most ethnically and racially diverse American generation. Add some context to those numbers — more wine, beer, and spirits options exist now than ever before — and you come up with a positive yet daunting outlook. Millennials are eager to spend their money on wine brands they believe in, but they’re also our most spontaneous and engaged generation.

The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers.

Whimsical, Highly Curated Site Targets Millennials Who Drank 42% of all Wine Consumed Last Year (SANTA MONICA, CA) September, 2016 - Vinley Market, an online wine...

New Research Reveals the Influencing Factors PORTLAND, Ore. (June 23, 2016) — Today Watershed Communications released findings from two national ethnographic studies examining the media habits...

End Is Near for European Grapevine Moth: The European Grapevine Moth is on the ropes. A successful collaboration between the wine grape industry, county, state and federal agricultural departments, and University of California experts has brought the pest to near extinction in Napa County and the rest of the state...

American Oak 'Not Suited to Cabernet': Speaking to the drinks business on a visit to the UK to promote the Abreus distribution in the UK through the Pol Roger Portfolio, Grimes said that American oak imparted a dill flavour which was not suited to Abreus style of Cabernet Sauvignon...

While the precise dates governing the birth years for the biggest generation in history known as millennials vary, (somewhere between 1976 and 2004), there...