2018-session1b
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
VinQuest 2018 Hero 920
Top 10 DTC Sales Growth Practices
Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer...
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Mystery Shoppers Visit Frank Family Vineyards
Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy in Napa as the original Larkmead property, where the original stone...
ABrief  September 26
Afternoon Brief, September 26
Harvest Fair Awards Gala Names Coveted Sweepstakes Winners: Family-owned wineries - both large and small - won the coveted sweepstakes awards Sunday at the Sonoma County Harvest Fair Awards Gala...