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Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival in Foreseeable Future 
While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made...
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Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.