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Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival...

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While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made a huge difference in a year wreaked by the havoc of Covid and a wildly unpredictable economy...

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

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It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.