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Afternoon Brief, April 7

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How Will Coronavirus Affect Wine Consumption?: How will the coronavirus pandemic change the wine world? Wine Intelligence looks at how consumer trends are likely to shift: from a dramatic move towards off-premise sales, to a new awareness and emphasis on local origin products...

Wine Lovers Now Get All the Information They Want – Instantly

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Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Does Wine Need a Nudge Toward Innovation?

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There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption....

Selling Wine in the Tasting Room

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There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found...

The Tasting Room: Branding or Marketing

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In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they...