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Afternoon Brief: October 8

Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...

Afternoon Brief, July 29

Wine in Cans Could Be 10% of Category Says Free Flow Wines: Free Flow Wines are betting big on the continued growth of alternative sustainable wine packaging with an investment of around $10 million in a new state-of the-art 58,000 square foot facility in Sonoma. The facility is designed from the ground up to support Free Flow Wines projected growth of both their kegging and canning business ...

Afternoon Brief, April 25

How Much Do People Spend on Alcohol?: Whether you like an occasional tipple or a have favorite go-to cocktail, there's no denying that drinking can get expensive. It may be one of the most common ways to socialize, but it can do a lot of damage to your wallet ...

Afternoon Brief, December 19

3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the evolving and complicated world of distributor relations along with how to capitalize on the opportunities that still exist in the wholesale channel ...

The Latest in Cellar Sanitation Equipment + a Special Guest

Special Guest Dr. Stewart Lebrun PH.D. will be at our booth to discuss barrel sanitation and Brett control strategies. Meet our Water Treatment and...

Afternoon Brief, September 9

New Outbreaks on North Coast Heighten Need for Continued Vigilance in Controlling Pierce’s Disease: Widespread reports of the largest increase in Pierces disease in Napa and Sonoma counties in at least 20 years highlight the need to monitor and manage this disease and the glassy-winged-sharpshooter, an aggressive vector of the disease...

Afternoon Brief, October 8

TTB Establishes 11 New Viticultural Areas Within the Paso Robles Viticultural Area: On Thursday, October 9, 2014, the Alcohol and Tobacco Tax and Trade Bureau will publish a final rule in Federal Register establishing 11 new American viticultural areas within the existing Paso Robles viticultural area in San Luis Obispo County, California...