While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made...
By Elizabeth Hans McCrone
We’re all familiar with the saying that “when the going gets tough, the tough get going,” but for an industry that was turned on its head this last year by the ravages of Covid-19,...
“It eliminates the labor of punch down, not to mention cross contamination problems in cellar environments,” Smith reports. “This machine pays for itself in one season.”
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
“If all of the brokers and analysts are correct, we’re heading into another tough cycle for our wine industry,” predicts George Christie, President and CEO of the Healdsburg, CA based Wine Industry Network...
As cannabis products continue to infiltrate huge sectors of the consumer marketplace, the wine and alcohol beverage industries are grappling with either real or perceived threats to their own market shares...
Winemakers have been long been among the original experimenters; that is, those willing to employ trial and error methodologies and information gleaned from other colleagues to continually improve their...
Right from the get go, it was a lively curiosity grounded in unpretentiousness that led Ryan Harms to the Oregon terroir and marked his ascent as CEO of one of the biggest brands in the state.
The method Tudhope developed worked so well, he started VA Filtration South Africa in 1999 to focus on vinegar removal for wineries in the Western Cape.
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
