Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going to focus on what it takes to produce higher price, higher quality...
It used to be that there were two or three wine price categories. The three were low priced wines, medium priced wines and high priced wines. That doesn’t seem to be the case these days. I was...
Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery to be remembered, when you give your customers information is as important...
Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually a room. I was giving some thought the other day to all the...
I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn.
I have a rule about connecting...
Not everyone who is ever going to purchase from your business will do so the first time they come into contact with you. Yet most of the time, businesses let these possible customers slip through their...
I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now What Do We do? Five Things.”
While I don’t agree with his premise I do...
Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want them to be, or if I am just deluding myself, and they don’t have...
I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different regions are up to.
I have been amazed at how many wineries have no information...
Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April, I came across an interesting article...
