“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges...
Oregon Moves to Protect Wine From False Labels: Oregon pinot noir is so popular that some winemakers elsewhere are making false links to the states viticultural areas for their own wines, and might be...
Subscribe to the Afternoon Brief Trending Story: Are Hand-Picked Grapes Better Than Machine-Harvested? Marketers love to affix the word “hand” to imply artisan craftmanship behind products....
Direct to Consumer Sales Fails to Lift the Wine Industry: The DTC movement is a wonderful idea, and there is no doubt that as regulations soften and technological efficiencies prevail, it will be a sustainable...
Subscribe to the Afternoon Brief Trending Story: Climatologist points to wet, warm April for Northwest wine industry Research climatologist Greg Jones, whose work is respected in the Pacific Northwest...
