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If you’ve never seen a NDVI (Normalized Difference Vegetation Index) map, they look pretty much like a topography map, which shows a green color in areas denoting healthy vegetation and yellow to red colors in more difficult areas. For the science-oriented, according to the GISgeography website, NDVI quantifies vegetation by measuring the difference between near-infrared (vegetation that strongly reflects) and red light (vegetation that absorbs). Healthy vegetation (chlorophyll) reflects more near-infrared (NIR) and green light compared to other wavelengths. But it absorbs more red and blue light, which is why our eyes see vegetation as the color green.
For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.
To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to amend the Napa County General Plan and Zoning Code, appears to have reached a red alert level with record speed.
Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize and offer extraordinary and memorable events for their customers.
Jordan Kivelstadt is a straight-shooter. Innovator? Check. Relationship builder? Check again. Saving the planet? Check. This young man, who just recently turned 36 years old, is one of our winners of the Most Inspiring People of 2018 series. He is an impressive forward-thinker, disrupting old theories of wine packaging as he goes forth.
With a panel of local experts converged, the audience had an immediate reminder that the preferred industry term is “cannabis” from moderator Heather Irwin, the Press Democrat’s dining editor and author of the Emerald Report.
Globally, 2017 saw the lowest level of world-wide wine grape production in sixteen years, Glenn Proctor, Partner at Ciatti Company, told the audience in the opening minutes of the afternoon WIN Expo session Fires & Acquisition: Impact on the North Coast Grape Market. The hot summer affected overall yield, bringing in 3.85 million tons this year. Given the volatility of this agricultural product, Proctor said that “some buyers are changing strategies about how they source their crop.”
Tule Technologies' FieldStat Water Stress Forecasts innovative approach uses collected data to forecast outcomes of theoretical water applications, and has brought precision watering to a higher plane.
When the first Wine & Weed panel discussion was introduced last year at the 2016 WIN Expo, the room was packed. Now, with the private use law upon us and taking effect in just six weeks, a “next steps” session is planned as a hot topic for this year’s Expo.
“There is an inherent David and Goliath dynamic in three-tier distribution,” says Brian Rosen, owner of BevStrat. “It is skewed toward the top 300 brands globally, and the top five distributors focus on these brands, through which 98.4% of all wine, beer, and alcohol is sold.”
Could the French Tribaie be the next big thing for ensuring quality of wine with its unique grape-sorting process?
Now in its sixth year of existence, this year’s WIN North Coast Expo is rising to meet the demands for increased educational components. Hearing back from decision-makers of wineries and vineyards, Wine Industry Network is rising to meet the challenge. Last year’s attendance exceeded all expectations, with popular sessions exploding out the doors of the Sonoma County Fairgrounds halls.
Harvest is over, juice is settling into secondary fermentation and vines are waiting to be pruned, so it’s time to plan out the next year’s budget. With the North Coast Wine Industry Expo (WIN Expo) right around the corner, the timing for making budgetary choices couldn’t be any easier.
VinterActive has just released their newest data report, VinQuest 2017, which focuses on the East Coast wine industry’s direct-to-consumer practices. Bryan St. Amant, Founder & CEO of VinterActive, has a stated commitment to deliver the tools, knowledge and service needed for wineries to take full advantage of the direct-to-consumer market, the wine industry's fastest growing sales channel.
Stepping up to fill a much-needed niche in the beverage industry, the 2017 US Wine & Beverage Expo (USBevX), held in Washington, D.C. offered something unique; the first-ever Winery Association Leadership Conference (WALC). Built for association directors (at state, regional, and AVA levels), their board members, and key staff, this fledgling conference achieved high marks from all parties, attendees to panelists.