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Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies
Day two of Wine Industry Network's Sales Symposium offered a multitude of data-driven insights for the direct-to-consumer oriented winery...
Carrying a heavy economic burden for those areas of the country with infestation of the glassy winged sharpshooter (GWSS), Pierce’s disease is a plant pathogen, transmitted exclusively by sap-feeding insects...
Innovation Advances Natural Cork Consistency and Quality: The SARA ADVANCED® process is unique in its meticulous treatment of corks, and has created a product that virtually takes away the guesswork of using natural corks.
What to Expect When Cal Expo Hosts Unified Wine & Grape Symposium for 2020: With the move to the Cal Expo for the 2020 Unified Wine & Grape Symposium (UW&GS), both attendees and exhibitors might have questions about what to expect. What will be different, how does the facility impact how the trade show is presented, and are there changes to the programming? What is the situation with lodging and transportation?
Managing the Impact of Climate Change: While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the initial effects of it. This year’s 8th annual North Coast Wine Industry Expo (WIN Expo) offers some insight and practical applications in the late-morning session: Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices session.
For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).
While the 3rd Annual Wine & Weed Symposium offered ideas to both camps on how to work together, utilizing marketing strategies, and integrating more women into the ranks, the critical piece of information that many in the audience were waiting for was presented during Jessica Lukas’ session, “The Cannabis Impact on Wine”.
Created to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience members through the building blocks of creating a successful bid to market.
Ninety or so people gathered at the Vintners Inn in Santa Rosa, CA on Wednesday, April 3rd to hear world–renown flavor expert Alexandre Schmitt speak on the topic of “Decoding Aroma Molecules in Wine & Cork” hosted by M.A. Silva USA.
The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder. Many wineries have responded by focusing more energy and resources on direct-to-consumer programs, but for those that want to maintain their presence in the general market and/or grow their brand, working more effectively with their distributors is a must. Wine Industry Network (WIN) recently announced the launch of the 3-Tier Wine Symposium, a one-day conference focused on helping wine industry owners and executives navigate the complicated, but necessary, world of distributor relations.
These processes are changing, with farmers pushing for better and multi-pronged approaches to keeping their vineyards clean. They are not excited about the idea of replacing their vines every 15 years instead of every 30, or hoping that in receiving a new order, they get 96% of the vines clean, yet not expecting that all will be.
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis on the North Coast as well as California-wide. Brian Clements, Vice President and Bryan Foster, National Sales Manager will be offering their expert and data-driven insights on what changes are currently happening in this market. Providing detail relevant to all levels of grape growers, small and large wineries, they are convinced that the information provided can help inform business decisions.
What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.
The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the three–tier system and gain any traction when a preponderance of the wines on the shelf are owned by large operations.