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For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).
While the 3rd Annual Wine & Weed Symposium offered ideas to both camps on how to work together, utilizing marketing strategies, and integrating more women into the ranks, the critical piece of information that many in the audience were waiting for was presented during Jessica Lukas’ session, “The Cannabis Impact on Wine”.
Created to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience members through the building blocks of creating a successful bid to market.
Ninety or so people gathered at the Vintners Inn in Santa Rosa, CA on Wednesday, April 3rd to hear world–renown flavor expert Alexandre Schmitt speak on the topic of “Decoding Aroma Molecules in Wine & Cork” hosted by M.A. Silva USA.
The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder. Many wineries have responded by focusing more energy and resources on direct-to-consumer programs, but for those that want to maintain their presence in the general market and/or grow their brand, working more effectively with their distributors is a must. Wine Industry Network (WIN) recently announced the launch of the 3-Tier Wine Symposium, a one-day conference focused on helping wine industry owners and executives navigate the complicated, but necessary, world of distributor relations.
These processes are changing, with farmers pushing for better and multi-pronged approaches to keeping their vineyards clean. They are not excited about the idea of replacing their vines every 15 years instead of every 30, or hoping that in receiving a new order, they get 96% of the vines clean, yet not expecting that all will be.
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis on the North Coast as well as California-wide. Brian Clements, Vice President and Bryan Foster, National Sales Manager will be offering their expert and data-driven insights on what changes are currently happening in this market. Providing detail relevant to all levels of grape growers, small and large wineries, they are convinced that the information provided can help inform business decisions.
What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.
The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the three–tier system and gain any traction when a preponderance of the wines on the shelf are owned by large operations.
Liz Gehl, founder and chief recruiter of Gehl Search Partners, has been recruiting in the adult beverage industry for several years, and sees many opportunities starting to present themselves in the fledgling legalized cannabis industry. “Our primary focus is providing incredible talent within sales, marketing, commercial strategy and planning, finance, accounting, and administrative roles”, says Gehl. “The competition for talent exists far beyond the vineyard worker level.” Gehl works with people coming from the adult beverage industry bringing with them professional skill sets within compliance, branding, and marketing that are in high demand.
If you’ve never seen a NDVI (Normalized Difference Vegetation Index) map, they look pretty much like a topography map, which shows a green color in areas denoting healthy vegetation and yellow to red colors in more difficult areas. For the science-oriented, according to the GISgeography website, NDVI quantifies vegetation by measuring the difference between near-infrared (vegetation that strongly reflects) and red light (vegetation that absorbs). Healthy vegetation (chlorophyll) reflects more near-infrared (NIR) and green light compared to other wavelengths. But it absorbs more red and blue light, which is why our eyes see vegetation as the color green.
For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.
To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to amend the Napa County General Plan and Zoning Code, appears to have reached a red alert level with record speed.