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Considering Value and Strategy When Entering Wine Competitions

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For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.

Afternoon Brief, October 31

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Wineries’ Impact Brings Taste of Bitterness to Sonoma Campaign: A supervisors race between two liberal candidates in Sonoma County has turned into a good ol' Wine Country brawl amid fear that the region is too quickly transforming into a pricey, water-sucking theme park for the almighty grape...