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Considering Value and Strategy When Entering Wine Competitions

For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.

Afternoon Brief, October 31

Wineries’ Impact Brings Taste of Bitterness to Sonoma Campaign: A supervisors race between two liberal candidates in Sonoma County has turned into a good ol' Wine Country brawl amid fear that the region is too quickly transforming into a pricey, water-sucking theme park for the almighty grape...