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Terlato Wine Group Revamps DTC Structure

Names Michelle Perry Vice President, Direct to Consumer LAKE BLUFF, IL (January 7, 2020) – Established in 1947, fourth generation family owned and operated Terlato...

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.