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Edna Valley’s Center of Effort Wines Appoints Lindsey Morin as Assistant...

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December 7, 2020 - San Luis Obispo, CA- Lindsey Morin joins Center of Effort as Hospitality Assistant Manager. She works alongside Director of Hospitality...

Afternoon Brief, September 15

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Almeda Fire Destroys Southern Oregon Winery: A massive column of smoke over Ashland grabbed Brian Denner’s attention as he stood in front of his winery in Talent, Oregon. Four hours later, Simple Machine Winery and a decade of Denner’s hard work were reduced to a crumpled pile of corrugated metal and embers...

Center of Effort Winery Achieves Elite Status

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Winery Becomes SIP Certified, Enhancing COE’s Ongoing Commitment to Sustainability September 14, 2020, San Luis Obispo, CA - Sustainability has always been a tenet for Center of Effort (COE), it...

Afternoon Brief, September 10

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Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies: Day two of Wine Industry Network’s Sales Symposium offered a multitude of data-driven insights for the direct-to-consumer oriented winery...

Afternoon Brief, July 31

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2020 DtC Wine Shipping Mid-Year Report: Since we released the annual Direct-to-Consumer Wine Shipping Report in partnership with Wines Vines Analytics back in January, a lot has changed when it comes to how consumers are getting their wine...

Afternoon Brief, July 23

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Dry Creek Vineyard Engaging the Wine Trade Virtually: COVID-19 has affected more than winery relationships with consumers—it’s affected relationships with distributors, wholesalers, sommeliers, and retail market trade as well...

Nathan Carlson, GM and Winemaker of Center of Effort Wine, Reflects...

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July 22, 2020-San Luis Obispo, CA- Nathan Carlson, GM and Winemaker of Center of Effort Wine reflects on a decade of work in the Edna Valley. Nathan...