U.S. Authorities Sink Underwater Wine Maturation: Wineries will have to scuttle plans to age their wines under the sea after American authorities torpedoed the practice...
21st Annual Central Coast Insights with Experts and Troublemakers: Held for the first time in Paso Robles, the annual conference organized by the Wine Industry Symposium Group, attracted nearly 200 attendees...
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Single vineyards will define Napa’s future
The Napa Valley will increasingly be defined less by broader appellations and more by single vineyard, single...
Whether you are naming your business or naming your products it’s important to think long and hard before you put the name on the package. Once you have built up some brand equity in that name, you’re...
This past week, the words "Je suis Charlie" ("I am Charlie") have traveled the world in sympathy with the victims of the deadly jihadist terrorist attack on the French satirical weekly Charlie Hebdo, for...
A brand becomes stronger when you narrow the focus.”
– Al Ries and Laura Ries The 22 Immutable laws of Branding
Reasons to invest in or upgrade your brand identity
A strong brand identity presents any...
