Set of multiple red wine bottles isolated on white
Counterfeiting Is a Lingering Stain on the Wine Industry
—Melanie Young Counterfeit wines and spirits cost the global industry $3.18 billion in direct sales, and the impact can be felt at many levels. A European Union Intellectual Property Office (EUIPO) report...
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Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine Brand on the Bottle
As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wilson says the base root...
Prosurix Tag KJ
A Combined Authentication and Marketing Solution for Wine and Spirits
The idea of Prosurix, a counterfeit detection software, came to long-time wine and spirits retailer Steve Glamuzina about four years ago when he heard about the counterfeiting of the famed Italian wine,...
Prosurix Patent Taper Evident 920x360
New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity
Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you...