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As historic funding sources dry up and impact marketing budgets, vintner associations look to new ideas to increase revenue. Business Improvement Districts (BID) for the wine industry may be the answer, but change always comes with growing pains. If BIDs are adopted by the wine industry, should individual AVAs work together to promote their region?
Wine Association Taps Renowned Nonprofit Executive with 25 Years of Experience Innovating Organizations SANTA BARBARA, CA (Nov. 29, 2017) – The Santa Barbara Vintners (SBV) —...