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Small Brands Need a Better Fit in the Market

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In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months....

The Adult Beverage Version of the Berlin Wall Has Fallen

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From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and...

New Company Breaks Barriers to Distribution for Small Producers

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Consolidation continues to make distributors bigger and fewer while the number of producers grow with new small producers enter the market. The vast majority...

Liberation Distribution (LibDib) Launches the First Web-Based Three-Tier Alcohol Distribution Platform

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New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger...

Placing Your Brands with Big Distribution Is Like Dating a Supermodel

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This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts...

What Happened to the Old Days in the Wine and Spirit...

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I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam's of Chicago, we decided...

Being Small Can Be a Benefit

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There is a funny thing about travel. Travel makes you see the world through a lens that is much bigger than what you are used...

Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies

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By Elizabeth Hans McCrone Ever since Prohibition was repealed by the 21st Amendment in 1933, alcohol sales have been dominated by a 3-tier distribution system...

Afternoon Brief, November 10

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Wine Spectator Top 100 Wines Unveiling Begins Today: After tasting 18,000 wines from vineyards around the globe, the editors at Wine Spectator are set to release their much-anticipated list of the Top 100 Wines of 2014...

Holiday Blues; go to market strategy

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I am a consultant. I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers,...

Winning Big by Thinking Small

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I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and...

Three mistakes every small winery makes when dealing with retailers, and...

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As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot...