Napa Valley College

Master Mondays is a series of workshops that will help wine industry professionals hone their skills and enhance their sales. This course is designed with winery tasting room educators in mind and focuses on enhancing upselling methods and sales pitch delivery. It is designed to refine the approach of winery tasting room associates, helping them

Master Mondays is a series of workshops that will help wine industry professionals hone their skills and enhance their sales. Explore how wineries, wine brands, retailers, restaurants and educators can use social media to build authentic connections, strengthen their brand, and grow their audience. Participants will learn platform-specific strategies, create engaging content, understand current algorithms

Master Mondays is a series of workshops that will help wine industry professionals hone their skills and enhance their sales. Master marketer Paul Wagner will help you maximize every element of your tasting room, from targeting the dollars you spend on attracting visitors just the right visitors, to understanding how to best transform those visitors