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Wine Business: Vineyard, Winery, Sales & Marketing
August 19, 2025 @ 8:00 am – 12:00 pm PDT
This class covers all aspects of the wine business excluding accounting & finance, from vineyard through production through sales & marketing, including what happens in each department every day. You will learn the definitions of common terms and acronyms for each department, and how each department impacts accounting & finance. Also, there will be short interviews with a vineyard manager, winemaker and sales professional along with a time for Q&A.
This class will not go into detail about the Accounting and Finance department, that class is 1B. This class will not go into detail about inventory cost accounting, that class is 2. Instead, this class is intended to teach wine industry accountants about the departments they may not be involved in as much.
Instructor: Timothy Allen
