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Uncorked Innovation: Lessons from the Vine for AEC Marketers

October 2 @ 8:00 am – 5:00 pm PDT

Get ready for a day that blends strategic marketing insight with the beauty of wine country.

At their core, both the Wine and AEC industries share fundamental traits: they are built on long-standing partnerships, established practices, and face-to-face connections. Yet over the past decade, both sectors have had to navigate rapid, unprecedented shifts in how they reach their audiences, generate leads, and go to market.

Join our curated panel of Wine Industry Marketing professionals as they unpack a decade of rapid evolution on the front lines — from sudden pivots in e-commerce and AI integration to the ultimate test: mastering brand identity. In a fiercely competitive market, wineries thrive by relentlessly owning their unique differentiators, turning every label and tasting room into a compelling story.

This isn’t just about wine; it’s a look at what AEC marketing can borrow from it. We’re bridging the gap between the vineyard and the built environment to help your firm break out of the “sea of sameness” — with real-world, actionable strategies to confidently position your value, adapt to an increasingly digital marketplace, and upgrade your client outreach, all without losing your essential human touch.

You’ll walk away with:

  • A fresh framework for turning your firm’s story into a genuine competitive edge
  • Ways to make that brand identity show up consistently — from proposals to project tours to daily client interactions
  • Lessons on where to lean into digital tools like AI, and where face-to-face still wins
  • Tactics for building outreach that feels personal, not automated
  • Techniques for reading market signals and turning them into a competitive head start

The Agenda

The day starts at the the newly renovated Robert Mondavi Winery:

  • *8:00am – 9:45am | Shuttle pick up from Oakland and travel to Napa
  • 9:45am | Arrival and check in at Robert Mondavi Winery
  • 10:00am-11:30am | Mondavi tour
  • 11:30am-12:00pm | Shuttle travel to JaM Cellars
  • 12:00pm-1:00pm | Lunch at JaM Cellars
  • 1:00pm-2:30pm | Lessons from the Vine: Panel Discussion
  • 2:30pm-3:30pm | Networking & Tasting at JaM Cellars
  • *4:00pm | Shuttle bus departure

*Shuttle service optional. Please plan for travel responsibly. 

———–

CEU Information This program offers 3 SMPS CEUs, applicable to the following Domains of Practice:

  • Client & Business Development

  • Promotional Activity

Shuttle Transportation: Round-trip shuttle service from Oakland available to those interested. Pick-up and return from the MacArthur BART Station in Oakland.

Disclaimer: This event is for guests ages 21 and older. Sponsor coupon codes are not valid for this special event.

Tickets

$175.00 Member Ticket – Lessons from the Vine $150.00 Earlybird rate before September 9

$200.00 Non-Member Ticket – Lessons from the Vine

Details

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