London Competitions 2027: From Entry to Medal
November 16 @ 10:00 am – 11:00 am GMT
Discover how to enter the London Competitions, what happens behind the scenes, how wines, beers and spirits are judged, and what it takes to win a medal in one of the world’s most influential drinks markets.
The webinar will also introduce the new benefits available to 2027 entrants across all three London Competitions. Entrants will receive an expanded score breakdown, more detailed feedback on every product, final feedback from the Head Judge and access to a Buyer Market Intelligence Report.
The new “Tasted By” feature will also show the judges who evaluated each entry. We will explain how producers can use these insights to improve their products, strengthen their market positioning and create more effective sales presentations for the UK drinks trade.
The webinar will explain the complete journey from submitting an entry and sending samples to the judging process, scoring, feedback, medal results and the commercial opportunities available to winners.
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