Beat the Trends: Lessons from the Top 20% of Wineries for All Sonoma Wineries
December 16 @ 3:00 pm – 5:00 pm PST
Sonoma tasting rooms are navigating a challenging year – softening visitation across the county paired with rising pressure to sustain revenue, club performance, and long-term guest engagement. And yet, across Community Benchmark’s dataset, the top 20% of wineries are doing more than adapting… they’re excelling.
So what are these leaders doing that others aren’t?
Join WISE Chairman Lesley Berglund and Community Benchmark Founder John Keleher for an interactive, data-driven session built specifically for all Sonoma wineries. We’ll spotlight the behaviors, strategies, and decisions that set top performers apart – whether they’re growing qualified traffic, generating more revenue beyond the tasting room, or strengthening loyalty in ways that directly impact the bottom line.
You’ll gain a clear, practical breakdown of the trends that matter most, the best practices emerging from the top 20% of wineries, and the actionable moves you can take to apply these lessons at your own winery – so you can beat the trends, not just ride them out.
If you want real data, real stories from those in the trenches, and real strategies that work in today’s shifting environment, this session is for you.
Come learn, share, strategize… and sip. Bring a bottle, and join the conversation.
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