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AWG Wine Advisors: Wine Business Seminar

May 21 @ 8:30 am 5:00 pm PDT

A full-day wine business seminar blending expert insight, peer engagement, strategic discussion, and curated networking.

Welcome to AWG Wine Advisors’ inaugural Wine Business Seminar.

Building on the momentum of our quarterly Wine Business Group Roundtables, we are expanding the format into a full-day, immersive seminar designed for wine industry professionals seeking deeper insight, broader perspective, and meaningful connection.

This is not a lecture-only program. It’s an interactive experience. Come prepared to engage, exchange ideas, and learn alongside respected leaders shaping today’s wine business landscape.

We are honored to welcome keynote speaker Karen MacNeil, award-winning author of The Wine Bible, along with multiple other wine industry veteran speakers, listed below.

Throughout the day, participants will:

  • Engage with speakers, including Karen MacNeil, asking questions and learning from top industry experts
  • Take part in a guided tasting with Master of Wine, Nova Cadamatre, exploring how experts evaluate wines blind
  • Examine generational shifts in alcohol consumption and what they mean for the future of the industry
  • Discuss strategies for navigating today’s distribution and sales environment, as well as subjects such as mergers and acquisitions, land valuation, systems & IT, and more
  • Connect with peers during structured discussions and a closing happy hour roundtable

Registration is $500 and includes breakfast, lunch, the full guided tasting, and the closing happy hour roundtable.

For CPAs, the seminar qualifies for 7 hours of NASBA-accredited CPE credit.

We look forward to welcoming you for a day of substantive dialogue, practical insight, and meaningful industry connection.

$500
2777 4th Street
Santa Rosa, CA 95405 United States
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