2026 Wine Club Symposium
September 15 @ 9:00 am – September 16 @ 12:00 pm PDT
The Symposium exists because the wine club matters. It is the most dependable recurring revenue a winery has, and it is under real pressure. Tasting rooms, still the main way wineries sign up new members, are seeing softer traffic, which makes acquisition harder. Retention is getting tougher too, as long-time members age and shifts in drinking habits, including the effect of newer medications, change how much they buy. vinSUITE hosts the Symposium each year to help wineries meet these challenges the way the industry always has, by sharing what is working. The event is free by design, built to bring the community together and leave every winery better equipped than it arrived.
Across six sessions, the Symposium brings together the specialists wineries rely on, spanning club logistics, email, member discovery, generational strategy, and the data behind it all
