2026 Direct-to-Consumer Wine Report Virtual Event
June 9 @ 9:00 am – 10:30 pm PDT
Please join us on Tuesday, June 9 for a live, virtual event to review findings and predictions from our 2026 Direct-to-Consumer Report.
This year’s survey, based on responses from 450 wineries, confirms that the DtC wine channel is navigating a period of pronounced bifurcation.
While select brands report meaningful year-over-year improvement, others report declining visitation, lower average transaction values, accelerating wine club attrition and a growing inventory surplus.
Our panel will examine those dynamics directly, benchmark the data and discuss the strategies that are making a measurable difference. A few of the topics we plan to address are:
- Tasting fee trends and flexibility
- Wine club performance
- Structural oversupply
- Where opportunity persists
Our exclusive panel of wine industry innovators will include:
- Ed Feuchuk – General Manager, Farm Collective Napa Valley
- Barbara Gorder – President, Undisclosed Location & Managing Partner, DTC Wine Symposium
- Rob McMillan – EVP & Founder, Silicon Valley Bank Wine Division
Register today and join us for another thought-provoking virtual gathering.
By registering for our live event, you will also receive priority access to the 2026 Direct-to-Consumer Wine Report and on-demand event replay.
