I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase and it started us thinking. If a winery charges a tasting fee of...
If you can’t answer that question, selling becomes much harder.
While reading through lots of journals, articles and online information about sales and customer service, I came across this article by Ken...
Some years ago, I came across a one-page document entitled, “If 99% Were Good Enough….”
It made a big impression on me. 99% seems to be a reasonable goal to strive for, though when you read the list, you...
I get emails from a lot of wineries every day. Most of them are sales emails, but the sales tactics that are being used are almost always those that discount the wines, rather than those that make the...
How do you reach your customers or broaden your audience to create new customers? It all starts with your marketing. To reach the people you want and need to reach may take both thought and research. So,...
I was glancing through tweets over the weekend and came across this one by British wine writer Jamie Goode (wineanorakcom): “We become attached to the rules we have learned – and this can be a problem.”
That...
Most businesses are focused on their products and wineries are no exception. Making and offering the very best products you can, should always be at the top of the list.
However, right underneath making...
Good wines, even great wines, are not always enough to draw guests and customers back your winery. People are attracted to your wines and your winery for many different reasons.
Naturally, your products...
In most small and large businesses, it is important to the company that the guests are satisfied with the service they receive when they visit and the items they (hopefully) purchase.
We all know that...
Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers.
When you are promoting your events, create a flyer or email that not only tells...
