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The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.

Wine Regions Lay Road to Sustainability

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By Elizabeth Hans McCrone  Sonoma County intends to be the first wine region in California – and throughout the US – to market its wines...

5 Unified Exhibitors You Should Have Visited

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Randox Food Diagnostics Randox offered an excellent opportunity for wineries looking to expand their wine analysis capacity. They brought in their fully automated RX Monaco...

Wineries Report Increased Use of Social Media to Enhance Direct to...

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By Elizabeth Hans McCrone More than 60% of wineries and wine-related businesses say they plan to increase their use of social media over the next...

Jordan Vineyard & Winery – Strategic Storytellers

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by Elizabeth Slater Jordan Winery is quite an amazing place with its French-style chateau and 1,200-acre estate. Beginning with its 1976 vintage, Jordan has dedicated almost...

Recent Rain Does Little to Alleviate Drought in Northern California

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Wine Industry Not “Overreacting” to Dry Conditions By Elizabeth Hans McCrone While many welcomed the light storm system that dampened North Coast skies last weekend, the...

“Tasting in the Dark” Sheds New Light on Unique Marketing Strategies

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by Elizabeth Hans McCrone ‘Blind tasting’ is more of a figurative than literal term. It usually refers to hiding the identity of wines during sensory...

Tom Wark: The First Wine Muckraker

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“My first encounter with wine,” laughs wine blogger and public relations expert Tom Wark, “was when I climbed up in my parents’ pantry, attempted...

Transferring a Wineries Small Domestic Producer’s Credit

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How does my winery transfer its’ Small Domestic Producer’s Credit? If you are a new winery, the best question to ask first may be: what...

People: Paul Mabray – Leading the Wine Industry into the Future

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  There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

People: Steve Burns – Helping Guide the Wine Industry into a...

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“The successful associations are the ones that develop a plan and work together,” said Burns. He explained that having had some clients from outside the wine industry has helped him with clients within the industry. “We have to understand that in the wine business we have one product and we need to focus on that. It’s what holds us together.” Today at O’Donnell Lane, LLC, a marketing firm owned by Burns and his partner, Burns continues helping wineries and wine associations spread their message. Current clients include the Wine Institute of California, Middleton Family Winery, Chateau St. Michelle, and the Oregon Wine Board, all of whom are reaping the benefits of his energy and insights.

To Buy or Not to Buy: Factors Impacting Winery Supplier Choice

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Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?

People: Robert Merletti

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There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Crop Insurance: The deadline for insuring this year’s crop is approaching!

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Writer: Jim Brumm Printable PDF Version “Would you pay a few hundred bucks an acre for a spray that would guarantee you seventy-five percent of your...

People: A Wine-Drenched Life: Sue Straight, AKA, The Wine Wench®

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There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Direct-to-Consumer Sales

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Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it...
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