Home Authors Posts by Editor


The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.

Direct-to-Consumer Sales

Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it...

Why Choosing the Right Attorney is Critical for Winery Owners

Writer: Jim Brumm While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that...

It’s Trade Show Time… Are You Ready?

Writer Jim Brumm Wine Industry Trade Show season is fast approaching. For exhibitors, trade shows are an opportunity to showcase new products, advances and innovations,...

Wine Industry Associations…Helping Members Thrive in Today’s Economy

by Jim Brumm Making great wine is hard enough, but layer on the marketing, compliance, employees, taxes, permits, distribution, vendors, receivables, etc…it’s easy to see...

Solar Power Growing in Wine Industry

by Brian Wright It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be...

5 Things Every Video Marketer Should Know…Before Production Begins!

We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the "secret" is to...

Social Media and Wine…Do They Blend?

Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are:...

Selling Wine…Meet Facebook!

For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on...

Do I Really Need A Video?

No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have...

To Custom Crush or Not…Good Question!

The last few years have seen more growers in Northern California wrestle with canceled contracts, a decline in grape prices or the worst case...