Elizabeth Slater
Dangerous Assumptions That Undermine Profits
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This...
Selling Luxury
In the past couple of blogs we have talked about the different categories that wines may fall into and the pricing for those categories....
What Does Selling Premium Wines Mean?
Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going...
Placing Wines by Category and Price
It used to be that there were two or three wine price categories. The three were low priced wines, medium priced wines and high priced...
It’s Not Only What but When
Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery...
In the Tasting Room
Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually...
What You See May Not Be What You Get
I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New...
A Simple Way to Boost Sales
Not everyone who is ever going to purchase from your business will do so the first time they come into contact with you. Yet...
Creating Brand Loyalty
I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now...
Don’t Believe Everything You Think?
Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want...
Make Your Websites More Personal
I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different...
Improve Performance for Loyalty or Rewards Programs
Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April,...
Who Is Accessing Your Website?
The other day I was talking to a friend of mine. Rebecca, who owns Maximum Value Marketing. We have known each other for years...
Tips to Improve Your Online Presence
These days if you are in business an online presence is essential to your success. Critical to that success is that your keep updating...
Simple Things to De-Stress Yourself
For many people life is (or seems to be) more stressful these days. We have more to do, more to think about at work...