Elizabeth Slater
What Are Consumers Drinking And Where Are They Buying It From?
The Wine Market Council provided the company’s 10th annual presentation on U.S. wine consumer trends. Here are some of the highlights from the presentation.
According...
What’s In A Name???
Whether you are naming your business or naming your products it’s important to think long and hard before you put the name on the...
Talk About Yourself, Your Business, Your Products
For many businesses, especially the smaller ones, public/press relations tend to spend a lot of time on the backburner. It’s always something that is...
Harvest the Creativity of Your Team
I came across an interesting article in the Business Dictionary a few weeks ago about the benefits of brainstorming and how to put together...
Are You Selling In Your Tasting Room? Really?
I had some friends from the Midwest in Northern California over the past week. These are wine savvy people who were looking for some wineries to visit. They wanted a variety of experiences and so they and I chose many different types of wineries in both Napa and Sonoma to visit.
Think From A Different Perspective
In my line of work I look at a lot of outlines for different tasting room programs such as blending classes, sensory tastings, differences...
Welcome To Stress Central
It’s the holidays, which just adds more work and errands to lives that are already stretched to the max. Not only the customers who...
And The Winner Is…
It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in...
New Year, New Start…I Assume
So how are the new year’s resolutions going? I have already discarded a couple of mine but have high hopes for some of the...
It’s Almost Trade Show Season
It’s almost trade show season. I say almost because even though it is only November and the first trade show doesn’t happen until January...
Does Social Networking Sell Wine? Yes!
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their...
Tell Me A Story…
My friend John says often, “We are known to the world by the stories that we tell... I love telling stories and I love...
Great Wines From Coast to Coast
Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. ...
Get Your Creativity Flowing!
"Dont think. Thinking is the enemy of creativity..."- Ray Bradbury
Being creative in your business and differentiating your winery, vineyard, product or service from others,...
Wine Clubs Make Life Better
Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get...