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Creating Good Relationships at Work
An article publish by Mind Tools reported that Gallup published a study about the value of having good friends (or at least one good friend) at work. The poll showed that people who have a friend...
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Be Different and Make It Count
Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According to an article by Samuel Edwards originally published on Entrepreneur.com,...
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Why Employees Leave Jobs
Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last year, “A Gallup poll of more than 1 million employed U.S....
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What Is It About Your Products That Makes Consumers Want to Buy Them?
The answer is value. Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to know they are getting value for their money, but value means...
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What You Should Know About Wine Customers
Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a lot of good information in the article, some of which I will go...
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Differentiation: Stand Out from the Crowd
I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking into consideration that most wineries have the same goals and are interested...
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Creating a Recognizable Business Culture
With the great number of brands these days, it is getting harder and harder to differentiate your brand from those of your competitors. A lot of that has to do with the fact that many who start businesses,...
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Creating an Employee Handbook
An employee handbook is an important part of your training schedule. The handbook provides employees with a written guide to follow and refer to when they may have forgotten. Creating an employee handbook...
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Making the Sale
Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it. Selling is not hard, it just takes some practice and an understanding of the basics. Occasionally...
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Do You Know Your Employees?
With the workloads that many managers and owners have these days, it is easy to lose touch with what your employees are doing, how they are treating customers and how they feel about the treatment they...
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