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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

Picking the Right Dance Partner for Your Product Distribution

As a winery, distillery, or brewer there will come a time when you will outgrow the trunk of your delivery car. There will be...

Technology and the Adult Beverage World

Technology has a way of really advancing our business for better or for worse, and our adult beverage industry is always slow to respond and adapt.

50 Shades of Grey That Are All Bad for Business

I am not here to talk about the movie, the book, or even the wine. What I feel is important to speak about is...

Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how...

We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.

Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future

Our business, this adult beverage trade that we all work in, is undergoing an enormous shift. We talk about the Internet impacting our business;...

5 Major Trends in the Adult Beverage Industry

Let’s close the book on 2014, gladly, and look to 2015 and see what Rosen Retail thinks will be the 5 major trends in the adult beverage industry 2015.

Where Have the Flash Sale Wine Sites Gone?

This holiday season will mark the near end of the Flash Sale Wine Sites. What you say? How is this possible? Yes, this is...

The #1 Wine of the Year

Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn...

And the best wine retailer in America is?

In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer...

Holiday Blues; go to market strategy

I am a consultant. I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers,...

Winning Big by Thinking Small

I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and...

How do we get the retailer to buy and sell our...

- Brian D Rosen. I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St....

Three mistakes every small winery makes when dealing with retailers, and...

As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot...

Direct to Consumer Sales Fails to Lift the Wine Industry

- Brian D Rosen My team and I just returned from a few days in Napa, CA. For those not in the business Napa is...