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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

The Three Tier System Can Hurt You

I am in NYC this week for the USA Trade Tasting. If you have not been in New York City in May, I highly...

How to Get Off in the Best Possible Way

I am sure that many of you clicked this link for all the wrong reasons. The title is meant to evoke the ease of click...

Small Brands Need a Better Fit in the Market

In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months....

The Adult Beverage Version of the Berlin Wall Has Fallen

From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and...

I Went to the Gym and Forgot My Shorts at Home

Pretty weird headline for a business article, I know! Weird but true, absolutely true! I like to go to the gym when I am back...

Placing Your Brands with Big Distribution Is Like Dating a Supermodel

This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts...

Brands and Distribution for the 99%

I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this...

What Happened to the Old Days in the Wine and Spirit...

I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam's of Chicago, we decided...

All Tiers Need to Listen Up!

Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they...

Change Is in the Wine from the Wine and Spirit Daily...

There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings...

The Myth of the Producer Ride Along

It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team...

It Is All in the Wrapping!

I was fortunate enough to have been asked to judge packaging for brands at Tastings.com/ Beverage Testing Institute last week. What a wonderful experience...

3 Adult Beverage Trends to Expect in 2017

I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...

Distributor Consolidation

2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...

5 Cannot Miss Tricks to Help 2016 Finish Strong

Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is...