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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

If You Don’t Want to Invest in the Market, There Will...

We at BevStrat get calls all day from suppliers and importers that want support in the market. They want selling support, marketing support, and...

What Does the #43 Mean to You?

We are in it now! We are post Labor Day season. Hopefully, post “on hold” list from the summer buying season. Post “the whole...

Who Needs a Sales Force?

The question is not rhetoric but rather a real question that we get asked all the time. Real questions asked by real people, suppliers, and...

Managing Your Beverage Sale Force

The hardest part of the adult beverage business is not making the product. There are trained distillers, brewers, and winemakers that can handle that. ...

The ABCD’s of Distributor Selling Logic

When I was in school, a challenging experience in and of itself, I was an A/B student. I may have some revisionist memory, but...

These Dog Days Are Opportunity Days for Holiday Sales

In the last 3 weeks I have traveled to Napa, NYC, Wisconsin, Chicago, Australia, Hawaii, LA, Phoenix and back to Chicago. I would love...

A Supplier Life Raft Is Available and Few Are Getting On...

Here we are today, nearly August 1, 2017.  There are 22 weeks left in the year.  The biggest purchase season is coming. Labor Day,...

The First 1000 Cases You Sell Will Not Be the Hardest!

That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the...

Three Tier Selling Insanity…Again!

I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck...

The Independent Sales Force

Happy Fourth of July to all my readers. If you are a retailer the big push has come and gone and now comes the...

Sales, Sales, Sales

I have spent a week on the road with clients. 3 days at LibDib launch party working with company leadership on the changing three...

Adult Beverage Retailers Need to Be VERY SCARED of the Amazon...

Bezos does not make mistakes. We, regular people, we make mistakes. I am not going to gasp at $13.7B price tag. I am not in...

6 Ways Not to Get Dropped by Your Distributor Partner

Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts....

The Weed and Booze Battle

Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of...

The Half Way Point of 2017

From where I sit I am 30,000 feet up in the air coming back from a supplier meeting in California and musing about my week. Some...