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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

Your Brand Will Fail… Unless

Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither....

Booze Business á la Carte Style

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to...

Summer Sales Start in the Winter

Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza...

The Anatomy of a Sales Call

Ok, Suppliers. Listen Up! I have a message for you! Not a bad message or angry take, just a note to share so you...

Funny Thing Happened on a Plane Today

We travel. We travel a lot. Our whole team is on the road weekly working with suppliers, distributors, and accounts. It is our feeling...

To the Selling Year 2018

The time is now! The time is now! This is not a Gary V rally cry, although perhaps it should be as he is...

The Rise of the Independent Brand in 2018

Champagne and corks have settled. We are collectively wiping the crud out of the corner of our eyes and getting back the grind. This...

Top 5 Happenings for Adult Bev in 2018

Merry Christmas, Happy Chanukah, Happy New Year, and if I have missed your specific holiday, please celebrate that as well. We are at the...

Four Ways to Make 2018 Better than 2017 with Planning and...

Calendar says early December. Calendar says that there are two week before holiday and an additional week for bubbles. That is what the calendar...

Who Loses in the Breakthru/RNDC Merger? Everyone

Happy Thanksgiving to Them Happy Thanksgiving to all my readers. Happy Thanksgiving to the thousands of independent suppliers that read my writings and the 100...

The Supplier’s Year Is Over!

Obviously there is a month plus left on the calendar. Seriously, my Aunt has not even fumbled through Thanksgiving dinner yet. My Sister has...

Why Retailers Need to Carry More Small Independent Brands

We define independent brands as <25,000 9L cases sold in USA Looking at the current state of the supplier and retailer relationship one point is...

The Death of Beverage Brokers

This will undoubtedly get some hate mail sent my way. What can you do? All good mainstays in business at some point die. Who...

The 5 Best Ways a Supplier Can Support Their Brand in...

We are in the throws on OND and a few things to note.  If you are not aware of what OND means, you might...

What Is the Supplier Obligation?

I have two kids. They are wonderful kids and like siblings, they argue about nearly everything. Who does what? Who is responsible for what...