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Brian Rosen

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Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA. Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands. Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy. Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT. Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others. Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more. Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program. [email protected] Phone: 800 953 1312 www.BevStrat.com

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The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I...

The Perfect Winemaker

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Why Makers Matter in the Sales Process

Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back...

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan...

Best Practices in Coming to America for Your Brand

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...

5 Reasons Why Summer Is More Important Than Winter for Booze

You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his...

Think About Your Brand Rep as a Shared Service to Launch...

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

Weed Should Scare You!

When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic...

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island,...

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is...

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Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish...

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a...

Distributor Heaven: WSWA Is WYSIWYG

Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to...

Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...