From Serbia to New York, a new chapter begins as Djokovic Winery names La Ville Imports its exclusive tri-state partner and primary strategic partner for U.S. expansion.
October 7, 2026 (New York) — From the vineyards of Serbia to New York City, Djokovic Wines are coming to America.
Djokovic Winery has named La Ville Imports its exclusive importer, brand representative and distributor for New York, New Jersey and Connecticut, marking the beginning of a major new chapter for the Serbian winery in the United States.
The partnership goes beyond the tri-state launch. La Ville Imports has also been named Djokovic Winery’s primary strategic partner for further U.S. expansion, with the two companies set to work together as the winery builds its presence in additional markets across the country.
Born in Serbia and built around family, heritage and an uncompromising approach to quality, Djokovic Winery carries a name recognized around the world – and a story that extends far beyond the tennis court.
Led by Mr. Goran Djokovic, the winery has created a limited-production portfolio from its vineyards near Topola, bringing a modern expression of Serbian winemaking to a growing international audience.
“Bringing Djokovic Winery to the United States is an important moment for our family and an exciting next step for the winery,” said Mr. Goran Djokovic, who leads Djokovic Winery. “It was important for us to find a partner that understands our values, our wines and the long-term vision for the brand. We found that in La Ville Imports, and we look forward to working together to introduce our wines and our Serbian winemaking story to the American market.”
The Djokovic family’s story has traveled far beyond Serbia, most famously through Novakditions of Serbia.
Now, that story is coming to the United States.
FROM SERBIA TO NEW YORK
Leading the American introduction is La Ville Imports, the New York-based family-owned wine and spirits importer and distributor founded by Ivan and Nadia Markovic in 2000.
For the Markovic family, whose roots and family history are deeply tied to Serbia, the opportunity to introduce Djokovic Wines to America carries a connection beyond business.
“We’re incredibly proud that Mr. Goran and the Djokovic family have trusted La Ville with the next chapter of Djokovic Wines in America,” said Lazar Markovic of La Ville Imports. “As a Serbian family that has spent more than 25 years building our wine business here in New York, this one is especially meaningful to us. There is a name the world already knows, but behind that name is an incredible story, a serious winery and wines that deserve to be discovered. We’re excited to introduce them to America and build something special together.”
A NEW CHAPTER IN AMERICA
The launch will begin in New York, New Jersey and Connecticut, where La Ville Imports will introduce Djokovic Wines across restaurants, private clubs, retailers and hospitality destinations, building the foundation for Djokovic Winery’s continued growth in the U.S. market.
And there could hardly be a more fitting time for the story to begin.
The Djokovic Winery portfolio arrives in New York as the city prepares for the U.S. Open, when the eyes of the tennis world once again turn toward New York – and toward a Serbian family name known around the world.
Now, American audiences will have the opportunity to discover another side of the Djokovic family story – one shaped by Serbia, its vineyards and its winemaking tradition.
The U.S. introduction will showcase Djokovic Winery’s portfolio and the story behind the wines, with additional details surrounding availability and launch activities to follow.
“Serbia has so much more to show the world,” Markovic added. “We’re proud to play a role in bringing this part of it to America.”
From Serbia to New York, the next chapter begins.
Djokovic Wines are coming to America.
About Djokovic Winery
Djokovic Winery is a Serbian family winery located near Topola in one of Serbia’s historic wine-producing regions. With an emphasis on limited production, quality and its Serbian heritage, the winery produces a premium portfolio for a growing international audience.
About La Ville Imports
Founded in New York in 2000 by Ivan and Nadia Markovic, La Ville Imports is a family-owned importer and distributor of wines and spirits with more than 25 years of experience in the American market. Today, La Ville Imports serves New York, New Jersey and Connecticut while working with partners and brands across a growing U.S. distribution network.
