October 6, 2026 (Seattle, WA) — House of Smith, Washington State’s world-renowned winery helmed by Charles Smith, today announced the appointment of industry veteran Brett Fallows as Tasting Room & Hospitality Director. Fallows brings more than 20 years of experience in wine, luxury hospitality, and premium consumer brands. He will direct tasting room operations and advance the signature high‑energy guest experience at House of Smith’s Walla Walla and Seattle locations.
“House of Smith is home for great wine, big energy, and passion you can feel the moment you walk in,” said founder and winemaker Charles Smith. “We’re building something electric and Brett is the kind of leader who can help us turn up the dial even more. His deep wine knowledge, luxury hospitality background, and passion for creating memorable experiences make him an exceptional addition to our team.”
Fallows’ career spans nationally recognized beverage programs, multi‑property hospitality groups, and high‑performing sales teams making him uniquely equipped to lead House of Smith’s guest experience, wine club growth, and hospitality innovation. Most recently, Brett served as Director of Wine & Spirits for Columbia Hospitality, guiding beverage strategy across 130 properties and strengthening revenue, training, and vendor partnerships. Previously, he spent five years as a sommelier at Canlis, contributing to its James Beard Award–winning wine program.
In his new role, Fallows will lead daily tasting room operations, build and mentor the hospitality team, drive wine club and on‑site sales. He will also oversee event programming designed to increase visitation, deepen member engagement, and strengthen House of Smith’s position as one of Washington’s most dynamic wine destinations.
“House of Smith has never been afraid to be bold, and that’s rare in this industry. I’m thrilled to join a team that treats hospitality as part of the wine, and I want every guest to leave feeling like they’ve been let in on something special,” said Brett Fallows.
About House of Smith
Founded in 1999 by Charles Smith, House of Smith is one of North America’s most celebrated producers. Over his 25-year history, Smith has created iconic brands (House Wine, KungFu Girl, Wines of Substance) that have sold more bottles of Washington wine than anyone else in the history of Washington state, other than Chateau Ste. Michelle. With four 100 point scores, 325 scores of 95+ points and 1,632 scores of 90+, the portfolio includes K Vintners and CasaSmith. House of Smith is committed to making wine for the people—bold, joyful, and unapologetically authentic. Follow along on Instagram and Facebook: @realhouseofsmithwines and visit House of Smith tasting rooms in Walla Walla and Seattle, WA.
