October 5, 2026 (Austin, TX) — Serendipity National Imports is proud to partner with Blue Quail Wines (Mendocino County, CA), the estate label of McFadden Farm, to lead national sales and marketing for the organic producer. The partnership brings together Blue Quail’s five decades of organic farming in Potter Valley and Serendipity’s national retail network and distribution reach, introducing one of California’s most established organic wine programs to buyers and shoppers across the country.
Over the past eight years, Serendipity has built a strong network of distribution partners and a team of experienced chain account managers supporting an extensive portfolio of national retail accounts. When the team met Blue Quail, they were drawn to the quality and value of the wines, the certified-organic farming behind them, and the chance to share a genuinely differentiated story with the market.
Serendipity will work hand in hand with Blue Quail’s founding McFadden family and national sales manager Scott Senner. Through its national accounts team, Serendipity will pursue key placements with national retail chains, and will also help Blue Quail grow in states where the wines aren’t yet distributed, making qualified referrals across its distribution partner network.
“Blue Quail is exactly the kind of partner we look for: a family that’s been doing this the right way for fifty years, with wines that back it up,” said Troy Kuhn, President, Serendipity National Imports. “We’re proud to put our national accounts relationships and distribution network behind a program with this much integrity.”
“We’ve spent more than fifty years farming this land organically in Potter Valley, and we make wines that reflect it,” said Jameson McFadden, Blue Quail. “Serendipity understands what that means to a buyer and to a shopper. We’re grateful for their confidence in Blue Quail and excited to bring our wines to more tables across the country.”
About Blue Quail
Blue Quail is the estate wine label of McFadden Farm, a family farm in Potter Valley, Mendocino County, founded by Guinness McFadden in 1970. The family has farmed organically since its founding, and its vineyards have been CCOF certified organic since 1991. Blue Quail wines are made from organic grapes in a fresh, food-friendly style.
About Serendipity Wines
Serendipity Wines is a trusted distributor and national importer of premium wines and spirits, dedicated to delivering exceptional service. For over two decades, the company has built strong relationships with esteemed producers who share a commitment to quality, authenticity, and sustainability. For more information, visit www.serendipitywines.com
