Fast-Growing Pickle-Flavored Spirit Strengthens U.S. Distribution Network and Enters the Military Channel
September 14, 2026 (Deerfield Beach, FL) — The Original Pickle Shot® (“TOPS”), the brand that created the pickle-flavored spirits category, has aligned with Southern Glazer’s Wine & Spirits (Southern Glazer’s) in 24
U.S. markets and will soon be available in select Army & Air Force Exchange Service (AAFES) locations in the military channel, further strengthening its distribution as the brand con\nues its rapid growth across the United States.
The Southern Glazer’s alignment includes Alabama, California, Idaho, Illinois, Iowa, Maine, Massachusetts, Minnesota, Mississippi, Montana, Nebraska, New Hampshire, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, South Dakota, Utah, Vermont, Virginia, West Virginia, and Wyoming. California and Minnesota are new markets for TOPS. In total, including the current 24 Southern Glazer’s markets, the brand is now available in 46 U.S. states.
Recently ranked among Nielsen’s 10 largest flavored vodka brands in the United States, The Original Pickle Shot continues to benefit from consumers’ growing appetite for pickle flavor, which has moved well beyond the garnish tray into snacks, beverages, cocktails, and spirits.
“Pickle flavor is everywhere right now, but for us this isn’t a trend we’re chasing, it’s a category we helped create,” said Laura Becrac, CEO of The Original Pickle Shot. “Our opportunity now is to make sure The Original Pickle Shot is there when and where consumers want it. Partnering with Southern Glazer’s gives us tremendously greater reach across the country, while entering the military channel also opens another important avenue for growth.”
Available in Original Dill and Spicy Dill flavors, The Original Pickle Shot combines five-times-distilled vodka with a proprietary pickle brine recipe. At 30 proof, it contains no ar\ficial flavors, colors, sugar, or gluten, with just 1.5 carbs and fewer than 40 calories per serving.
About The Original Pickle Shot
The Original Pickle Shot, launched in 2018 and now available in more than 15,000 bars, restaurants, and retail stores in 46 states throughout the U.S., is the top-selling pickle brine-infused vodka in America. Recently ranked among Nielsen’s 10 largest flavored vodka brands in the country, The Original Pickle Shot has helped pioneer and define one of the beverage industry’s fastest-growing flavor trends. Available in Original Dill and Spicy Dill flavors and convenient 750ml, 375ml, and 50ml bo le sizes, The Original Pickle Shot features a proprietary pickle brine blended with 30-proof fivemes-dis lled vodka. It contains just 1.5 carbs and fewer than 40 calories per shot, with no sugar, gluten, ar ficial flavors, colors, or dyes. The Original Pickle Shot isn’t a pickleback or a chaser; it’s a one-of-a-kind ready-to-pour vodka with a dis nc ve dill pickle flavor and signature light-green appearance. For more informa on about The Original Pickle Shot or to purchase online, visit theoriginalpickleshot.com.
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the preeminent total beverage distributor, building brands for moments that ma er. Southern Glazer’s will adopt the Southern Glazer’s Beverage Company name companywide in 2027. The mulgenera onal, family-owned Company has opera ons in 47 U.S. markets and Canada, as well as brokerage opera ons through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2026, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Culture, Belonging & Community. In 2025, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more informa on visit www.southernglazers.com. Follow us on Facebook, X and Instagram @sgwinespirits.
