September 11, 2026 (New York, NY) — The Austrian Wine Marketing Board is happy to announce the third retail-focused program featuring top wine-retail establishments across the country from September 10 – October 18, 2026.
The theme, “Austrian Wine for Every Occasion”, promotes the diversity of the Austrian which is home to over 40 quality grape varieties and a sundry of wine styles spanning production throughout the country’s winegrowing regions. Further, it promotes the idea to live every moment to its fullest – no matter what the occasion, there is an Austrian wine to enhance it.
“Yet again, we are thrilled to celebrate Austrian wine across the retail category.” said Chris Yorke, CEO of Austrian wine. “Each retailer has taken the time and energy to showcase Austrian wine as a category to their own audience in a way that resonates with their own consumer. In a world of ChatGPT and AI, it’s more important than ever to get consumers out there drinking and tasting wines together in an authentic and meaningful way.”
Participating retailers are set to host a variety of events and tastings including classes, movie nights, by-the-glass specials at their wine bars, wine club specials, and more. Many are offering discounts on Austrian wine throughout the promotion. There is something for everyone.
For more information on ongoing promotions, please visit Retail Campaign USA (austrianwine.com).
For real time event notifications, please follow @austrianwineusa on Instagram and/or add the specialized calendar to your own.
About Austrian Wine
The Austrian Wine Marketing Board (AustrianWine), based in Vienna, is a national service body for the Austrian wine industry. It was founded in 1986 with the aim of strategically supporting, coordinating and maintaining quality and sales. The company’s goal is to maintain the high share of Austrian wine on the domestic market. At the same time, it is also aiming to grow wine exports with a focus on value creation.
