August 26, 2026 (Napa Valley, CA) — The Vice has debuted its 2026 Rosé of Pinot Noir “Bruce Wayne Edition,” named for the brand’s beloved mascot. Available nationally beginning August 17, just 24 days after harvest, it is the earliest vintage wine The Vice has brought to market.
The wine marks The Vice’s 14th vintage and its 11th vintage producing Rosé of Pinot Noir, which has become one of their signatures to their portfolio.
The Pinot Noir grapes were hand-harvested from Truchard Vineyard in the Carneros region of Napa Valley on July 24 at 18° Brix and pressed immediately. Fermentation was completed in just six days, preserving the bright fruit, natural acidity, and freshness of the early-picked Pinot Noir.
The result is a bone-dry Rosé at 10% ABV, made exclusively from Pinot Noir grapes with no sulfites added, a pure expression of freshly harvested Napa Valley fruit.
“This is a fresh wine in every sense of the word, almost like a nouveau wine,” said Malek Amrani, founder and winemaker of The Vice. “We picked the fruit for its energy and acidity, pressed it immediately, fermented it dry, and brought it to market while the 2026 harvest is still happening around us. There is something incredibly exciting about drinking a wine that captures a vintage almost in real time.”
The timing gives The Vice’s national distributor network an unusually early look at the new vintage. The 2026 Bruce Wayne Edition is arriving in U.S. markets while many distributors are still awaiting 2026 wines from Southern Hemisphere producers, whose harvest occurred approximately six months earlier.
“Our partners and consumers do not have to wait a year or two to discover what the 2026 Napa Valley vintage tastes like,” Amrani added. “They can experience it right now. It turns the traditional wine calendar upside down.”
The Bruce Wayne Edition reflects The Vice’s approach to Rosé of Pinot Noir: harvest early, preserve acidity, minimize intervention and capture the vineyard at its freshest. Intended to be enjoyed immediately, the wine offers a vivid snapshot of Napa Valley’s 2026 growing season, harvested in July and shared with consumers in August.
2026 ROSÉ OF PINOT NOIR — BRUCE WAYNE EDITION
Vintage: 2026
Varietal: 100% Pinot Noir
Vineyard: Truchard Vineyard
Appellation: Carneros, Napa Valley
Harvest Date: July 24, 2026
Harvest Sugar: 18° Brix
Fermentation: Six days
Style: Bone dry
Alcohol: 10% ABV
Sulfites: No sulfites added
National Availability: August 17, 2026
Milestone: The Vice’s earliest vintage wine brought to market
ABOUT THE VICE
Founded in Napa Valley, The Vice is known for exploring the diversity of Napa Valley through wines sourced from across its appellations, vineyards, grape varieties and styles. Now celebrating its 14th vintage, The Vice combines traditional winemaking with an experimental spirit, producing wines designed to express both a sense of place and a particular moment in time.
The Bruce Wayne Edition is named for The Vice’s beloved mascot and reflects the playful, adventurous spirit behind the brand’s serious approach to Napa Valley winemaking.
