From global luxury houses to household names, this year’s shortlist showcases the ideas, materials and engineering shaping the future of packaging across every sector.
August 4, 2026 — London Packaging Week has unveiled the 87 finalists for its 2026 Innovation Awards, recognising the projects setting new standards for packaging across luxury, beauty, premium drinks, food, consumer goods and sustainability.
Selected from hundreds of entries submitted by brands, designers and packaging innovators worldwide, the shortlist spans 18 categories. It showcases projects that combine smarter materials, refined engineering, circular thinking and an outstanding consumer experience. Rather than rewarding novelty alone, this year’s judging recognised solutions delivering commercial, environmental and consumer value. Being named a finalist places each project among the year’s most accomplished packaging innovations.
Across the judging process, several clear industry shifts emerged. Fibre-based materials continue to replace conventional substrates, while mono-material construction is becoming increasingly sophisticated, improving recyclability without compromising performance. Luxury brands are investing more heavily in engineering and craftsmanship to elevate the consumer experience, while everyday products are proving that exceptional design, accessibility and sustainability can coexist at scale, underlining packaging’s growing role as a driver of commercial advantage and environmental progress.
Reflecting the global reach of the awards, this year’s shortlist features projects from Prada, Miu Miu, Maison Margiela, Lancôme, Harrods, Fortnum & Mason, Jack Daniel’s, Glenmorangie, The LEGO Group, Dove, Lindt, Magnum, Heinz, Hotel Chocolat, Ocado Retail and Sainsbury’s, alongside the manufacturers, design agencies and specialist innovators shaping the future of packaging.
The shortlist was selected by one of the industry’s most experienced judging panels, bringing together senior packaging leaders from Burberry, Glenmorangie, No7, Starbucks, PZ Cussons, Pladis, Diageo, Superdrug, Marks & Spencer, Müller, Pernod Ricard, Trinny London and Kingfisher, alongside experts from the Food & Drink Federation, British Beauty Council, ThePackHub and Re-sources. Together, they assessed every entry against five core criteria: creativity, technical execution, manufacturability, commercial effectiveness and environmental performance.
Christelle Anya, Chair of the London Packaging Week Innovation Awards, said: “The quality of this year’s entries was exceptional. What impressed the judges wasn’t simply beautiful packaging, but the intelligence behind it. The strongest projects solved multiple challenges simultaneously, combining outstanding design with smarter engineering, better material choices, stronger sustainability credentials and richer consumer experiences.
“Across almost every category, we saw evidence that packaging is entering a new era. Brands are moving beyond incremental improvements and fundamentally rethinking the role packaging plays in creating value, building trust and delivering memorable experiences. This shortlist captures that evolution and showcases some of the most intelligent packaging solutions being developed anywhere in the world today.”
All 85 shortlisted entries will be showcased within the Innovation Awards Showcase at London Packaging Week, allowing visitors to experience first-hand some of the year’s most influential packaging projects. The winners will be revealed during the London Packaging Week Innovation Awards Ceremony on the Luxury Stage from 12:30 pm–1:30 pm on Thursday 17 September, recognising the packaging projects setting new benchmarks for creativity, sustainability and technical excellence.
Read more about the finalists here.
2026 Innovation Awards Finalists
Luxury
Fine Food & Gourmet (£20+)
- Gifting The World Range – Hotel Chocolat
- Pick Your Own – 220g – Audrey’s Chocolate
Gift Boxes / Limited Edition / One-of-a-Kind
- Kiehl’s to the Rescue – Kiehl’s Ultra Facial Meltdown Recovery Cream
- Miu Miu Miutine Launch Mailer – Miu MiuMiu
- Miu Miutine Love Notes Launch Mailer – Miu Miu
- DAY&NIGHT – Sunday RileyBose x US Open Limited Edition Mailer – SoundLink Plus Portable Bluetooth Speaker
- Maison Margiela Tabi Collector Box – Maison Margiela
- Lancôme Mascara Melter Launch Mailer – Lancôme Mascara Melter
- Prada Paradigme Launch Mailer – Prada Paradigme
- SYNA World ATM Card – SYNA World
Drinks
Non-Alcoholic Drinks (£30 or Under)
- The Green One by Toby&Co – Toby&Co
- Agua de Madre – Agua de Madre
Alcoholic (£30–£100)
- Bardstown Bourbon Gifting Reimagined – Bardstown Bourbon
- Black Shuck White Label Gin – Black Shuck White Label Gin
- TRACES WINE – TRACES
- Thunder Drinks Phonebox Bottle – Thunder Drinks
Alcoholic (£100–£1,000)
- Glenmorangie The Thirty – Glenmorangie
- Jack Daniel’s x McLaren Halo MK1 – Jack Daniel’s
- Tullamore D.E.W. Heritage Collection – Tullamore D.E.W.
Hyper-Luxury & Bespoke (£1,000+)
- The GlenAllachie 1990 / 35-year-old Cask Strength – The GlenAllachie
Limited Edition / Seasonal / One-of-a-Kind
- Brink x Josh Aiyenuro Non-Alcoholic Margarita – BrinkGloria
- Ferrer Wildflower Wine – Gloria Ferrer
- Jack Daniel’s Honey Gift Experience Box – Jack Daniel’s
- Kilchoman Distillery CASK 01 – Kilchoman Distillery
- One Cask at a Time – Interactive Whisky Tasting Kit – One Cask at a Time
- The Green One by Toby&Co – 4 Cans Gift Box – Toby&Co
- Volcano Coffee Works – 12 Days of Flavour – Volcano Coffee Works
Beauty
Everyday Product (Under £25)
- Dove Hair Innovation – Dove
- Knuckle Gloss Wearable Lip Gloss – Laughter & Kandy Beauty
- Natural Deodorant for Girls – Blossom & Beau
- Lip Stick – Refy
- Spritz 360 – Filter by Molly-Mae
- Strength Workout Hair Mask – HairGym
- Grow with Peppa Pig bath range – Peppa Pig
Premium Product (£25–£100)
- Ameliorate: Body Care, Skin Care & Hair Care – Ameliorate
- Fortnum & Mason Bath Truffles – Fortnum & Mason
- GFYS Skin Fitness System – GFYS
- Neroli Silk – Don Beauty
- Tropic Skincare Christmas Gift Bags – Tropic Skincare
- Tropic Skincare Christmas Gift Box – Tropic Skincare
- Xyrena XHS Bottle System – Xyrena
- Skin Base – Refy
Luxury Product (£100+)
- Fortnum & Mason Beauty Box Duos – Fortnum & Mason
- NOIR ELIXIR – Aaron Terence Hughes
- STYLPRO Red Light Full Body Panel – STYLPRO
- Miller Harris Trio Gift Set – Miller Harris
FMCG
Everyday Food (Under £20)
- All That Matters – Superfood Puffs – All That Matters
- Carte D’Or Sundae – Carte D’Or
- Khourys Chocolate Love Letters – Khourys
- Magnum Utopia Double Cherry & Double Hazelnut Ice Cream Sticks – Magnum
- Heinz 1L Bottle – Heinz
- Kizandy Sugar-Free Sours & Mini Mints – Kizandy
- Minecraft Ice Cream Stick – Taste the Treasure – Wall’s
- Twister Frrreeze – Twister
Seasonal Food & Gifting
- Feasting Kits – Spice Kitchen
- Harrods Best of British Giftset – Harrods
- Sainsbury’s Taste the Difference Panettone – Sainsbury’s
Everyday Homeware (Under £50)
- FOLI Set of Essential Dressings – FOLI
- Freckleface RHS Chelsea Flower Show – Freckleface
- Xyrena Stubz Air Freshener Trading Cards – Xyrena
Healthcare
- SheMed 28-Day Supplement Wallet – SheMed
- Hangov Pre-Drink – Hangov
Sustainability
Beauty & Personal Care
- 12 Days of ishga Calendar – Ishga
- Bare la Terre Teddy Bare Moisturiser – Bare la Terre
- Dove Refillable Deodorant & Antiperspirant Packaging System – Dove
- FACE BALM STICK | AMAZONIAN GLOW – AUĒ NATURAL
- Fudge Professional Haircare – Tube Restage – Fudge Professional
- Handmade Aloe Vera & Upcycled Coffee Grounds with Sandalwood Essential Oil Soap – Valchemi London
- Panda Skin Stick – rayroRe[Sens] – Re[Sens]
Drinks
- Belu Water – Cans – Belu
- Classic Light Tonic Water 200ml – Forevea Farmers
- Feddie Single Malt Whisky – Feddie Ocean Distillery
- Win Win Water – Win Win Water
Food
- BEPULP PULP ULTRA® – BelpulpEcoCurve Pizza Box – EcoCurve
- Frylight Recyclable Pump – Frylight
- Lindt Lindor Milk Chocolate Egg Carton – Lindt
- Ocado Own Brand Milk – Invisible UV Tagging – Ocado Retail
- PACK’D Organic Pomegranate – PACK’D
- Ready2Recycle Mono Material PE MET Flat Bottom Bag – Canagan Dog & Cat Food
- Westaways Sausages – A Range of 900g Family Packs – Westaways
- ZEROBOX – ZEROBOX
Consumer
- Eco Pet Hair Roller – VOION
- Little Coffee Cup and the Big Surprise – Little Coffee Cup
- Packaging Toolkit – The LEGO Group
